About Us

Hello,
My name is Duarte. I’m a graphic designer, but cars have always been my true passion. I love driving them, I love working on them, and now, I love illustrating them.

While studying for my graphic design degree at university, I enrolled in an evening course on classic car mechanical restoration. After leaving university, I went on to complete another course in bodywork and automotive panel repair.

Over the years, I worked in several classic car workshops, all while continuing my career as a graphic designer. But deep down, my dream was to open my own classic car restoration shop. I developed a business plan, designed a logo, and started searching for investment. Unfortunately, when funding didn’t come through, I began looking for a way to finance the project myself.

As a designer, I saw potential in the digital world, and one of my ideas was to launch a YouTube channel. While brainstorming the name and content for it, I made a few tweaks to the logo I had created — and suddenly, inspiration struck. I wondered how it would look if I designed cars in the same style as the logo. My first piece, the Alfa Romeo 33 Stradale, turned out even better than I had imagined. I loved it so much that I decided to print the artwork on t-shirts and sell them.

That was the moment Pure Driving was born — a brand that, for now, focuses on printed automotive art, but with the vision to create in the near future an engaging content for a YouTube audience of fellow car lovers.